Capitol artists to appear in virtual world
Makena Technologies, which runs a teen-friendly online virutal world called There.com, has signed a deal with Capitol Music Group. Under this deal, artists like The Beastie Boys and Korn will appear in a virtual nightclub called The Tower, where fans will be able to meet lookalike avatars and ask questions. When the musicians aren't present (i.e., most of the time), the club will contain wall-sized videos of various Capitol artists.
Unlike the better-known Second Life virtual world, There.com keeps pretty tight control over user-generated content, in an effort to make it relatively appropriate for teenagers. This … Read more