commentary During one of the busiest online shopping periods of the year, legislation that protects online shoppers from being preyed upon by unscrupulous marketers and Internet retailers could become law soon.
A bill called the "Restore Online Shoppers' Confidence Act" was passed by the U.S. House of Representatives last week and should soon hit the desk of President Barack Obama.
The legislation is designed to stop a practice made infamous by three marketing firms: Webloyalty, Vertrue, and Affinion. These companies presented ads for membership programs to consumers just as they were completing transactions at Web stores. The … Read more