Inbound links control PageRank, which in turn has a deep impact on Google rankings. Other search engines work similarly, rating the quality and number of links a given website receives as if they were votes for that site. So, how does one get a good take on inbound links for a site? There are many advanced linking softwares out there, like Advanced Link Manager, that can perform complex and deep analyses. But many webmasters or site owners may not need that much power, or would prefer to invest software dollars elsewhere. In most cases, simple link queries can offer a … Read more
MSN is going green.
No, I don't mean that it has decided to compost all its Starbucks grounds. And I'm sure it's had recycle bins on more than PCs for a while.
The Microsoft-owned Web site has launched MSN Green, a site for all kinds of environmental news and information. Partners include Conservation International, National Geographic and Grist, an edgy environmental news site.
The initial content is a mixed bag. There was an interesting article on whether extended daylight saving time actually equates to energy savings, but also more iffy concepts, such as a story on how much wood is used … Read more
With the majority of the Democrats caving in to the Bush administration's demands for full immunity for the telecom companies for-profit collusion in the NSA's illegal wiretapping program, it seems to be clear that the Fourth Amendment and federal antiwiretapping laws are no longer enough to keep our communications secure. Laws stating that "thou shalt not listen to your customers phone calls" no longer seem to have any bite. Or at least, they don't as long as teleco lobbying coupled with massive political contributions can turn once critical senators into kindly old men willing to … Read more
The U.S. Supreme Court declined on Monday to take on a case that accuses Microsoft and Best Buy of deliberately tricking customers into signing up for MSN Internet service and improperly charging them when a trial period expires.
Microsoft and Best Buy had asked the high court to review the matter after the Ninth Circuit Court of Appeals opted in May to let a class action suit against the companies proceed. The Supreme Court's decision not to review the case, which arrived without comment, means the class action can theoretically move forward.
The case began in 2003, when … Read more
Web site owners and SEOs alike often feel at odds with the search engines, but times are changing. This was often the case in the past when the engines made updates and changes to their algorithms that seemed to send Web sites into a SERP tailspin, leaving everyone scrambling to regain their precious page-one positions. The engines were also a lot less forthcoming with information and guidance, perhaps taking the view that giving this information gave too much power to the spammers and phishers.
While this view was understandable on the surface, it didn't float all that well in … Read more
Search (or more precisely the search results) is undergoing some of the greatest changes we've ever seen with the influence of local search, mobile search, personalization, and universal search. Search marketers and site owners alike are bouncing between wild speculation and frantic contemplation of how search will change and what impact those changes will have.
Who better to turn to on the topic of search results than Gord Hotchkiss and his team at Enquiro. Now famous for their eye tracking studies revealing the infamous "Golden Triangle" and F-shaped patterns of user scanning of SERPs, Enquiro takes a … Read more
As part of this week's Search Engine Strategies - San Jose convention, I was invited to a private party with fifty or so of top folks in the SEO world. The event was called the "Vintage Tub and Bath Event" and took place at the beautiful Japanese gardens and restaurant in Saratoga, Hakone. Attendees included representatives of Yahoo, Live Search (MSN), and, of course, Google.
One of the top entertainments of the evening was slot-car racing. There were many races, and they were open to anyone at the party. But then the smackdown came: a race between … Read more
Among last week's digital music news was the item that seminal hard rock band AC/DC has taken a tentative step on the information highway (as opposed to that other highway). AC/DC's deal with Verizon was notable because the band chose to bypass industry leader iTunes, and because the band is selling only complete albums (for $12 apiece--higher than the current price of their CDs on Amazon!) rather than individual singles. Another oddity: most of AC/DC's catalog will be not be downloadable over-the-air to Verizon phones; instead, users will have to download the albums to … Read more
eBuddy is a strange mix of a typical Web company. While the lowercase "e" in front of the name might suggest it's a survivor of the early 1990s dot-com boom, it actually started out in 2003 and resides not in the Silicon Valley, but Amsterdam. It's also one of the few companies I've seen that has put almost its entire press kit on Flickr. eBuddy specializes in Web-based IM, which might sound familiar if you've ever used Meebo or the Web version of your favorite chat client. eBuddy works with three of the major … Read more
Microsoft has been pretty busy today, adding two third-party services to its consumer and business brands. The first is a new integration with Farecast [coverage] on MSN's travel site. Users get a new module, containing airfare predictions and deals, that offers a listing of cheap airfares as well as an airport finder. Instead of jettisoning you out to Farecast's site, it will open up right inside of MSN--similar to opening up an app in Facebook.