I like to think I'm very simple.
Lovers have told me I'm not -- often while they toss my Golden State Warriors T-shirts out their apartment windows and curse quite loudly.
So simplicity is an entirely subjective concept.
In my own subjectivity (and that of many others), Apple's phones have always seemed so very simple to grasp. Both physically and emotionally.
But now, very vast brains have come along to declare that this might not be so.