First Take: Apple's iCloud service
The introduction of the iCloud at today's WWDC keynote symbolizes Apple's shift to cloud-based backups, syncing, and moving files seamlessly among all your devices, whether you have an iPhone, iPod Touch, iPad, Mac, or PC. Just like Google's offerings (Doc and Calendar syncing, and Picasa, as examples), iCloud lets you sync media, apps, music, documents, calendars, and more automatically. It's important to note that Android has had the download and sync features since February of this year.
As usual at Apple's keynote events, Steve Jobs was not the only person on the stage demonstrating the latest and greatest from Apple. Phil Schiller, senior vice president of worldwide product marketing, came up to talk about multitouch gestures on the Mac, for example. Craig Federighi, senior vice president of Apple software, then came up to demo some of the new features of full-screen apps. But when it was time to talk about iCloud, it was Steve Jobs who did the talking. In other words, however you feel about iCloud, it seemed to be the "main event" that Apple seemed to be most excited about.… Read more