Doritos parent company Frito-Lay has been a proponent of the user-generated TV ad for some time now. Last year, it kicked off its "Crash the Super Bowl" advertising campaign, in which ordinary people (OK, ordinary people with nice cameras and video-editing skills) created ads for the cheesy chips and submitted them to the company, where they were promptly posted on YouTube.
For Super Bowl XLII, in which many of the game's high-profile ads turned out to be disappointing or downright stupid (at least in my opinion--but the Budweiser ads were pretty good this year), the second annual &… Read more
Having just returned from New York City, I wonder whether I find it so intense because that's just how it is or because I tend to overbook my schedule, trying to squeeze in an ambitious number of meetings, rushing back and forth between midtown and downtown. In almost every cab ride I took on this trip, I noticed that many cabs now have a touch screen infotainment system that lets you pay with a credit card, watch TV, or access local city info (including a GPS tracker). I like the credit card option and the GPS but had mixed … Read more
LAS VEGAS--Digital SLRs showed strong growth last year, but the sales surge will begin to moderate, according to a new report by the Camera and Imaging Products Association.
SLR cameras are bulky and expensive, yet they're also responsive, work better in dim conditions, and are flexible because photographers can change lenses. Year-over-year sales of digital SLRs grew 42 percent to 7.5 million units worldwide in 2007, CIPA said this week.
By contrast, the SLR growth rate will dip to 22 percent in 2008, 13 percent in 2009, and 9 percent in 2010, the CIPA predicted. That corresponds to … Read more
LAS VEGAS--Panasonic is a relative newcomer to the camera business, but the electronics giant outlined strong ambitions for the business Monday.
"We will try our best to achieve 15 percent market share by 2009," Tokihazu Matsumoto, director of the company's digital still camera business unit, said at a news conference at the Photo Marketing Association trade show here. "We aim to become one of the top camera brands in the industry."
The company also is hoping to reach 15 million units globally during the fiscal year, which for Panasonic runs through March 2010.
That's … Read more
Sam Varghese writes a provocative slam on the open-source spinmeister over on ITWire. His basic premise is that open-source spinmeisters like Blake Stowell (of SCO infamy) are on the rise. They are, apparently, everywhere.
The problem with this view is that he doesn't substantiate it at all. He may be right, but when I started to survey the projects and companies I know I kept drawing a blank on the mysterious yet apparently omnipresent spinmeisters.
Who are these people that attach themselves to open-source projects, do nothing, and yet become the public face of open-source projects? I guess they've failed because I can't think of any. He suggests that these people get by through deception:… Read more
As Sony continues to search for the right formula to reclaim its crown in music-playing electronics, one of its newest products may be taking a cue from its roots: the portable radio.
Sony Ericsson is coming out with an attractive new line of phones later this year that include built-in stereo speakers and radios, as well as some unremarkable camera and Bluetooth features. Unfortunately, the radio doesn't seem to receive digital broadcasts--it's just a standard AM/FM, as this is a low-end handset destined for India and other emerging markets.
That's really too bad, because portable digital … Read more
The list of speakers includes web 2.0 entrepreneurs such as Steve Rosenbaum (CEO, Magnify.net), Ami Kassar (Chief Innovation Officer, ideablob), and Matt Colebourne, (CEO, coComment); established content players such as Jim Spanfeller (President, Forbes.com) and … Read more
I was working on this when I read this CNET News.com post. Apparently, Bill Gates believes that a strong technology sector will help keep America's economy healthy. I couldn't agree more. But I have a somewhat different take on the role tech has played in the U.S. economy.
Over the past few decades, the U.S. technology industry has had a number of "the sky is falling" moments, and every time we've managed to work through it and come out stronger than before.
For example, when I entered the job market in 1980, … Read more