LAS VEGAS--Panasonic's camera group isn't happy with its U.S. market share and is working on a new marketing plan to improve it, executives said Tuesday at a photography show.
"In looking at the U.S., we have not positioned the Lumix brand to our satisfaction," said Panasonic Executive Vice President Robert Perry at a press event at the Photo Marketing Association show here.
The company has No. 1 digital camera share in France and routinely is first or second in various other areas, but it's working to fix its sales problem in the United States, he said. Specifically, the company has begun a market review, he said.
"Over the coming months, we will see many changes," trying to win the hearts and minds of buyers and trying to fire up the resellers "whom we need to get behind the product and support it and make sure they communicate our value proposition," Perry said. … Read more