Amid auto travail, Mini brand is booming
There's a brand that is raising the price of its newest redesigned vehicle by nearly 10 percent, adding dealerships and boosting unit sales by more than 30 percent year-to-date.
No, it's not fiction or the daydreams of a stress-crazed car executive. Mini--the brand BMW AG management almost didn't bring to the United States--is defying the economic turmoil and the odds.
Mini USA sales topped 50,000 in November, giving the small sporty car brand a year-to-date increase of 31.3 percent.
What's driving sales? Gasoline prices and an expanded range with the Clubman, a true four-seat … Read more