Sometimes even a well-designed and innovative product can still be a total dud. See the Apple Newton.
The industry analysts at Forrester Research now say they know why this happens.
In a new report released Friday, Forrester analyst James McQuivey zeroes in on what makes seemingly good products fall flat once they reach store shelves: lack of convenience. And he doesn't just mean "convenient" in that you can, for example, transfer a music device easily from your pocket to your car dashboard, but rather the entire experience using that music device--from buying the songs to putting them … Read more