Sprint Nextel is using Wi-Fi to sell its 4G WiMax wireless broadband service.
The nation's third largest wireless carrier has at least a year-and-a-half head start over its closest competitor, Verizon Wireless, when it comes to 4G. But to capitalize on that lead, the company has to win as many subscribers for its service as quickly as it can. Verizon plans to launch its 4G network later this year.
In its race against the clock, Sprint is leveraging a tried-and-true technology, Wi-Fi, to help entice consumers to sign up for its service. The reason is simple. There are millions … Read more