As new competitors aim to reshape the Web and new products change its focus, what does it mean to be Google?
The question of meaning has been an easy one to answer for most of Google's history. Google meant search: Google's own dictionary application defines "Google" as a verb meaning "to search." (The folks at Merriam-Webster concurred.) And Google's brand reached those heights through a very conscious decision to forgo the traditional brand advertising that competitors like Yahoo, Lycos, Ask Jeeves, Microsoft, and others embraced.