marketing

Can Sony get 50% market share for Blu-ray this year?

Maybe that price cut in Blu-ray players is coming sooner than we think because Digitimes is reporting that Sony has set some very ambitious goals for Blu-ray in 2008. And by ambitious I'm talking a 50-50 split with DVD.

The short article, which carries the headline, "Sony looks to 50% global market share for its Blu-ray products in 2008," says that "Sony will offer Blu-ray Disc (BD) devices in a wide range of product lines and prices and aims to increase the global market share of its BD products from 20 percent currently to 50 percent … Read more

Use SEO to optimize your recession

Earlier this week I talked about how a recession may be the best thing for SEO. Let's revisit that bold statement and also how to make the most out of a downturn in the economy using SEO.

There will be firms and people within the industry that will feel the same pains of a recession that everyone else will. I'm certainly not claiming that you can sit back and coast in to success. In fact, the statement is less about SEO firms and practitioners, and more about SEO as a tool.

If you are in-house and have been struggling to get the resources or attention you need to make SEO a priority, then this may help to increase the urgency of SEO. Or if your firm provides SEO services, then you may be able to use the concerns and challenges that will come with a recession to get the attention of the decision makers to illustrate how SEO may be a more cost-effective solution.

A recession or economic downturn will lead consumers and businesses to reduce their spending as their confidence in the economy, their business, jobs, investments and/or retirement weakens. While there may be a subset of the market that "quits buying," what we are really talking about is a reduction in spending. There will still be necessities and essentials that must be purchased. Beyond that, we may expect to see purchase adjustments or a scaling back.

For instance:… Read more

Linux desktop market share is up as much as 61 percent, study finds

It's possible that the Linux desktop will never be anything more than a fad among geeky enthusiasts. If so, a growing swell of people appear to be much more faddish of late, as numbers from W3Counter.com appear to indicate.

Looking at the data, Linux clearly has a ways to go. But consider just how far it has come:

Linux went from 1.25 percent in May of 2007 to 2.02 percent in March of 2008. That is 61.6 percent increase in market share in nine months. [Put another way,] that is 82 percent annual growth in installed computers.… Read more

Canon loses SLR share, as Nikon surges

When it comes to the strategically important and fast-growing market of SLR cameras, Canon remained No. 1 worldwide in 2007 but lost share to Nikon, new statistics show.

Canon sold 3.18 million single-lens reflex cameras in 2007 compared with Nikon's 2.98 million, according to a study released Tuesday by market researcher IDC. That represents a 42.7 percent and 40 percent share, respectively, of the 2007 SLR market. It's a much narrower margin for Canon than in 2006, when it had 46.7 percent of the market, compared with Nikon's 33 percent.

Nikon SLR shipments … Read more

PingerCast: Easy voice marketing for mobile phones

As if Twitters and Seesmics and Tumblrs weren't enough, there's a new short-form multimedia format you now can publish to: Pinger's PingerCast. The service lets you record short audio clips and sends SMS alerts to your subscribers' mobile phones every time you have a new file. The SMS message contains the phone number that your subscribers call to get your audio.

Designed originally as a marketing platform for media brands (movies and popular music artists), it's now available to everyone, and at least for the moment, it's free to use.

It's like a podcast … Read more

Firefox reaches 18 percent of corporate desktops

Mozilla Firefox's share of the enterprise desktop market has reached 18 percent, according to a new Forrester report noted by ZDNet's Mary Jo Foley.

This number will seem low to those who have seen higher numbers elsewhere (for example, as high as 30 percent in Europe). This simply reflects the bias of the report toward formal enterprise adoption, a route that Mozilla has explicitly not taken. Basically, Firefox is not an alternate universe into which you will be banished.

Forrester's report states:

Mozilla's share of the browser market rose steadily throughout 2007, only slowing for the quarter directly following the release of Internet Explorer 7 (IE 7) in late 2006. Adoption in the enterprise nearly doubled to 18 percent by the end of 2007, but large-scale, companywide deployments are not yet typical. Mozilla continues to expend little energy on wooing IT managers to formally adopt Firefox....

And yet it's getting them, all the same.

Why?… Read more

Recession: The best thing for SEO

So here we are, one quarter down and recession to go. Recession has become an unfortunate but popular topic in 2008. Some people follow strict definitions of what qualifies technically as a recession while others speak purely from opinion--or maybe they are speaking from the pinch they are feeling in their wallets. For most, they could care less what you call it; labels don't make the impact they are feeling any better or any less painful.

In most industries, when things slow, something has to go. Will that be cutting back on seemingly frivolous expenses, going to fewer industry shows, reducing ad spending, or worse, cutting jobs? Like many industries, search marketing firms are considering these choices as well, and rather hoping that this slowing, downturn, recession, or whatever you want to call it, actually presents more opportunities than hard choices.

Only time will tell, but I like to think the feeling that search marketing firms may be able to find opportunities during these trying economic times are spot on. But don't think this will just be a slam dunk--every opportunity also presents challenges.… Read more

Is Vista prettier in pink?

Sometimes, internationalizing Microsoft's products just means translating the same, boring packaging into another language.

Every now and then, though, one of Microsoft's subsidiaries goes out on a limb. Such is the case with a new bundle Microsoft has in Japan that combines Windows Vista Home Premium with Windows Live OneCare in one eye-popping hot pink box. (Kudos to Long Zheng for spotting this one.)

I'm not sure how much adding hot pink will add to the software's appeal (though it has made Hello Kitty's career), but it is interesting to see Microsoft thinking of new … Read more

Dell adds another retail partner, this time in India

Dell notebooks will be available in retail stores in India for the first time, the company said Tuesday.

The company hinted that it would make this move last week, saying it planned to increase its presence in China and India, two of the world's biggest emerging markets for computers. Dell already has a relationship with one of China's largest retail chains, Gome.

In the announcement, Dell said it plans to offer Inspiron desktops and notebooks, and XPS notebooks through Indian electronics outlet Croma. Dell has a presence in India, but prior to this announcement, only via direct sales … Read more