It's interesting to see the mammoths of software looking to emerging and SMB (small- to medium-size business) markets to fuel big growth in the future. The traditional enterprise market is saturated, forcing them to move on to forage for food. The question is, can these big companies succeed on leaves and grass?
IBM is the latest to make its move, as the Wall Street Journal reports today. IBM is targeting developing markets due to higher growth rates:
In a memo to IBM's top executives, Chairman Samuel J. Palmisano said IBM will establish a new organization, reporting to sales chief Douglas Elix, to target markets in Southeast Asia, Latin America, Eastern Europe, Africa, and the Middle East. Mr. Palmisano said many countries in these regions have economic and technology-spending growth "running well ahead of the global average--and we know how to capture it."...… Read more