It's always been clear that Apple Inc.'s real genius lies not so much in its products but in the way it markets them. And what's genius about it is how Apple gets every tech media outlet (CNET included) to do the work for them. A Harvard Business School professor has theorized that Apple benefited from $400 million in free publicity from the media coverage of the iPhone launch. In a recent USA Today story by Jefferson Graham, professor David Yoffie said the media hype surrounding the iPhone launch was like nothing seen before. "No other company … Read more
Each week, Crave tracks the most popular ringtones.
You may not know who Afroman is, but you're sure to remember his only hit song "Because I Got High." The song, released back in the summer of 2000, is actually a cautionary tale about how marijuana can ruin someone's life. For some reason, I doubt the song cracked Billboard's top-five ringtone chart because of its antidrug message.
Motorola's Razr did more than spark the thin-phone revolution; it also spawned a rather annoying naming convention that drops vowels from a cell phone's name. Moto took the charge with the Slvr, the Krzr, and the Rizr but even Virgin Mobile hopped on board last year when it introduced its Oystr from Kyocera. And now Virgin twists the knife a little more with the new Marbl. Made by Kyocera, the Marbl features a simple flip-phone design with a plain, black front. There's no external display but you can get it for a very reasonable $29.99. From … Read more
Get ready for 24-inch pythons and Texas Death Matches on your 3G phone. AT&T/Cingular has signed an exclusive deal with World Wrestling Entertainment to bring wrestling video clips, ringtones, and wallpapers to your cell phone. If you already have Cingular's Media Max 200 Bundle, you can view video clips such as the Slam of the Week and WWE News for free. Otherwise ringtones are $2.49 each and wallpapers are $1.99 each.
It's not often that a headset gets released before the phone it was made for, but that could end up being the case for Russia's Mago. Its Bluetooth headset has just been announced, according to Sybarites, though its luxury smart phone is several months past its initial release schedule.
The handset, by Russian designer Evgueni Maslov, is part of a wave of high-end telephony hardware to come from the former Soviet Union along with the likes of the Gresso phone. The Mago headset is reportedly made of specially treated titanium to match its phone and features noice-canceling technology … Read more
The phone may not be terribly new but, if you live in the U.K., you can certainly get it with a colorful new look.
Sony Ericsson's K510i has the same specs as always, but its exterior has gotten a major makeover from hot British designer Julien Macdonald that looks downright psychedelic compared with the original in basic black. And if you get one of these from Orange, you'll be right on time.
MacDonald himself was quoted on Tech Digest thusly: "The print was inspired by exotic flowers, orchids in particular, so thought it would be perfect … Read more
Look out! AT&T/Cingular is painting the town red as they officially introduced the red RIM BlackBerry Pearl and the crimson Palm Treo 680 today. The Pearl will sport a dark ruby red casing, rather than the blinding hue we had feared earlier. It'll also be the first phone to sport the new AT&T branding. Aside from the cosmetic changes, the blushing smart phone keeps all the features of the original BlackBerry Pearl, including push e-mail, multimedia functions, and push-to-talk capabilities. The red Pearl is available starting today; prices start at $199.99 with a … Read more
A study commissioned by phone retailer MPhone has surmised that both genders generally like the same models but want different colors. (Stop the presses!) The report also contained the blockbuster finding that "men were twice as likely to buy black phones," according to Gadgets Weblog.
And how reliable is this research? Consider this statement from an MPhone rep: "While we know who is … Read more
After years of hidden fees and nearly unbreakable contracts, wouldn't you love to stick it to your wireless carrier?
A former Sprint sales rep tells the folks at the Consumerist six ways to save some dough when dealing with the third largest wireless carrier. Some of the hints involve deception, or are just plain false, but there are a few choice nuggets.
One of the better tips says to buy your phone at the end of the month when the sales reps are itching for activation commissions and may be willing to cut the price on some handsets. Additionally, … Read more