With a rumored $399 40GB Playstation 3 on the way, a cheaper device hitting shelves in Japan and UK, and announcements of an all-out price blitz this holiday season, is Sony really as desperate as it looks?
By just looking at news from the last week, it's quite easy to see that Sony is grasping at anything that will make the PS3 stick. Whether it's a new color, a cheaper price, or a rumbling controller, the company is hoping we will like something that make us spend our hard-earned money. I can't blame Sony for trying--the PS3 is hands-down, the most important device Sony is selling right now. Not only is it the harbinger of Blu-ray, it represents one of the most economically stable divisions of the company over the past decade.
But once again, Sony has it all wrong. The company is a victim of its own self-image and there is no stopping it with the current management in place. Simply put, Sony sees itself as a hardware company and in this business, that's the last thing you want to do.… Read more