NEW YORK--Blogger and new-media publicist Brian Solis struck down one of the biggest marketing buzz terms of the past few years in a panel on Wednesday morning at the Web 2.0 Expo here.
"There is no 'viral marketing' per se," Solis said, referring to the marketing trend of creating a catchy online gimmick and hoping it will spread like the latest cat-does-something-funny video on YouTube. Rather, Solis explained, it's the people who make it viral. Getting a grip on online marketing is an ongoing strategy, he said. "This isn't a campaign. This is something … Read more