Whenever I see a social-media expert, I bow.
Little do they know I'm doing it in the hope they don't recognize me. Otherwise, they'll regale me with their latest homilies -- I'm sorry, I mean theories -- about how to get more of, oh, something on social networks.
Social-media experts are today's witch doctors. They promise they have the requisite potion. All you have to do is believe.
The problem for many of them is that they are self-proclaimed experts/gurus/visionaries. Usually because they've bought themselves 10,000 Twitter followers from an Australian … Read more