Nintendo, AHA: The Wii is good for your heart
What can a game company facing outdated hardware, aggressive and innovating competitors, and game-changing newcomers do to stay afloat in the video game business?
Well, how about getting official American Heart Association branding?
While it may come as a surprise to no one, Nintendo on Monday announced that it has formally partnered with the American Heart Association to promote active play through its Wii and Wii Fit gaming hardware.
What does that mean, exactly? In the long run, Nintendo is promising an upcoming summit with medical, self-help, and other industry professionals to help tackle issues of physical activity in children … Read more