ring

Sometimes our macro shots turn out underexposed because we're blocking the light source. At the same time, to avoid the harsh shadows created by built-in flashes, we end up contorting our bodies in awkward angles just to get some light.

With any luck, those days may be coming to an end with the LED Ring Light from Marumi. It works like this: A compact shooter's lens protrudes through its ring of eight LEDs while remaining attached to a three AAA-sized battery pack. A 12-centimeter flexible arm connects the flash to the power source so this gizmo can be … Read more

Over at The New York Times on Tuesday, Stephanie Clifford has a piece (Free registration required) pointing out that McDonald's is the main sponsor of the new Olympics-themed alternate-reality game, The Lost Ring.

The piece quotes McDonald's Chief Marketing Officer Mary Dillon as saying, "The Olympics in Beijing are a very big event for us, and we have a lot of different types of activation, with The Lost Ring being the most creative. Our goal is really about strengthening our bond with the global youth culture."

I appreciated that The Times got someone from McDonald's … Read more

Listen up, incurable romantics of questionable taste. If you're looking for a geeky way to pop the question but can't afford a crystal-laden iPod Touch, a cheaper alternative may be near.

This "Swarovski Crystal Engagement Ring" is a concept for a USB flash drive designed to store photos, poems, credit card receipts, and other artifacts of your love, Gizmodiva says. These digital mementos are meant to be shared when the rings are joined in holy matrimony. And if this every makes it to production, it'll serve another purpose: Once presented with the gift, it would … Read more

AUSTIN, Texas--Game designers may be the professionals best suited to help humans find happiness in the future.

That was the thesis of world-famous alternate-reality game designer Jane McGonigal's Tuesday keynote address at South by Southwest Interactive (SXSWi) here.

McGonigal began her talk by looking at the idea that happiness is something scientists and sociologists are increasingly studying and that embedded in the mechanics of games may be the very things that people need to be happy. And quality of life will likely be a key consideration of many interactive media projects.

"Because positive psychology will be a principal, … Read more

AUSTIN, Texas--To players of alternate reality games (ARGs) like I Love Bees, Tombstone Hold 'em, A World without Oil and others, Jane McGonigal is a household name.

If the people at the International Olympics Committee, McDonald's, and worldwide brand experience firm AKQA have anything to say about it, the list of people who know McGonigal and her work will soon expand geometrically.

That's because she's the lead designer on The Lost Ring, a new ARG that launched earlier this month that is tied to this summer's Beijing Olympics and which McDonald's, AKQA and the IOC … Read more

For anyone who follows alternate-reality games (ARGs), it should come as no surprise that the latest entry in the genre, The Lost Ring, is the brainchild of, among others, Jane McGonigal.

Until now, it was only suspected--though with extremely high levels of confidence--that the game, which is centered on helping a fictional amnesiac woman named Ariadne discover her identity, was a promotional vehicle for this summer's Beijing Olympics.

But McGonigal, who is keynoting at the South by Southwest Interactive festival in Austin on Tuesday, confirmed to me that the game was in fact designed in collaboration with the International … Read more

As I predicted Sunday night, the Web site for a new alternate-reality game that seems to be tied to the 2008 summer Olympics in Beijing went live Monday.

The game, known as Find the Lost Ring, is built around a story line in which a young woman named Ariadne says she woke up on February 12 in a South African corn maze with amnesia and knows nothing about who she is or where she comes from.

The game's conceit will be to have players help Ariadne find her identity through a complex series of online and, most likely, real-world … Read more

Today, we rant about how J.R.R Tolkien's estate took home a whopping $62,000 from the Lord of the Rings trilogy. $62,000--that's like your dad's salary for a movie trilogy that grossed over $8 billion worldwide. Plus, we talk Fight Club reborn on Broadway, and Thriller's 25th anniversary netting some awful bonus tracks.

Listen now: Download today's podcast