Apple hasn't had any trouble getting attention for its forthcoming iPad among Apple loyalists, but convincing Mac, iPhone, and iPod users to actually buy another device poses a challenge, according to the NPD Group.
Interest in the iPad, which hits store shelves Saturday, was 40 percent higher among existing Apple owners than among non-Apple users, said NPD's survey report "Apple iPad: Consumers' Perceptions and Attitudes."
NPD found that 82 percent of current Apple users are aware of the iPad. Among people with incomes $100,000 of higher, 80 percent said they're familiar with the iPad. … Read more