Survey: Apple owners eyeing iPad but leery of buying
Apple hasn't had any trouble getting attention for its forthcoming iPad among Apple loyalists, but convincing Mac, iPhone, and iPod users to actually buy another device poses a challenge, according to the NPD Group.
Interest in the iPad, which hits store shelves Saturday, was 40 percent higher among existing Apple owners than among non-Apple users, said NPD's survey report "Apple iPad: Consumers' Perceptions and Attitudes."
NPD found that 82 percent of current Apple users are aware of the iPad. Among people with incomes $100,000 of higher, 80 percent said they're familiar with the iPad. … Read more