The National Basketball Association plans to break a new barrier for U.S. sports leagues by streaming live games to local markets on the Web.
According to a story published Monday by the Sports Business Journal, the NBA plans to negotiate contracts for its member teams so they can stream live games to targeted local online audiences this fall. Bill Koenig, executive vice president of business affairs, told the industry publication: "We hope to have a model in place this season. Our opening up of the rights will certainly be done."
The rights Koenig referred to have been … Read more