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Gadgettes Podcast 159: The Bad Marketing Ideas Episode

With the launch of Windows 7 this week, we've seen a number of product marketing attempts that made us ask "what on earth does this have to do with anything?"

Subscribe with iTunes (audio) Subscribe with iTunes (video) Subscribe with RSS (audio) Subscribe with RSS (video) EPISODE 159

Windows Cafe in Paris

Windows 7 Whopper marketing promotion

I'm a PC USB keys

Pistachio ad campaign featuring Levi Johnston

Dolce & Gabbana Sony Ericsson Jalou

RegretsyRead more

Soccer star fined for tweet dissing club owner

Darren Bent is known for his creative ways of missing scoring opportunities.

So it is perhaps surprising that he managed to hit home with some telling verbal strikes against his club's chairman, Daniel Levy.

The only problem was that he did it on Twitter.

You see, Bent was hell-keen on leaving his club, Spurs. And in the less than free market that is English soccer, he needed to wait for the club to negotiate a transfer fee with another club, Sunderland.

So, like many a modern man, he reached for an electronic device to give full flavor to his … Read more

The 404 337: Where Dan Levy makes it rain

Our good friend Dan Levy from OntheDLPodcast joins our show today in our studio and witnesses the first-ever live 404 unboxing! Justin's choice to buy a refurbished Macbook Pro turns out to be the right decision after all.

We then talk with Dan about various stories from around the Internet, including one out of Dublin, in which a student's fake Wikipedia edit actually wound up in newspapers as legitimate! This leads us into a a discussion of proposed legislation that would make it basically illegal to slander someone online. Isn't that what the Internet was created for?

All this and more, plus Calls from the Public on today's show! Also, make sure to check out Blogs With Balls if you're interested in the just-as-nerdy sports blogosphere.

Sorry to those looking for today's video stream--a few technically difficulties prevented us from uploading the video. We've got everything figured out and tomorrow we'll be back up on CNET TV!

Leave us a voicemail 866-404-CNET or e-mail us at the404 [at] cnet [dot] com!

EPISODE 337 Download today's podcast Subscribe in iTunes audio |   Subscribe in RSS Audio|   Subscribe in RSS VideoRead more

The 404 282: Where there's mutiny on the bounty!

Dan Levy has us on his podcast On the DL, where we discuss the future of online media and why Wilson hates the chat room. Twitter says that Justin is the best dressed on the show. T-Mobile announces a $50 unlimited voice calling plan. Justin's dad kills the world's largest rat. Nintendo launches the DSi, and Boxee pulls Hulu support as well as TV.com. Wow, we are actually discussing some technology news today.

Brought to us by voice mail, the biggest news of the day is that your favorite podcast, The 404, is No. 8 on iTunes … Read more

The 404 259: Where we're keeping it on the DL

The 404 is happy to welcome the host of the On The DL Podcast, Dan Levy, to today's show. We spend the first half complaining about our deadbeat friends and the strains of running a wildly successful show, then move onto a few stories about Hitler youth, Spider-Man's special guest, the First Family's privacy, and the FCC's overreaction to Darren Aronofsky at this year's Golden Globes.

It's not every day that we welcome a fellow podcaster to guest-host the show, but we're more than happy to share the mic with Dan Levy, the … Read more

The 404 251: Where we're innocent when we dream

What better way to close out 2008 than with Steve Guttenberg in the studio? Steve joins Wilson, Caroline, and I to reflect back on a year of mostly upsetting news. We dive deep into Steve's twisted banana-pilfering dreams and try and figure out the man behind The Audiophiliac.

2008 may have been a terrible year for planet Earth, but it was a great one for The 404. We want to thank all of our dedicated listeners, fans, chatroom buddies, and anyone who has ever called or wrote in to the show. The 404 is nothing without you and we … Read more

ModeLabs tries on another Levi's phone

Paris-based phone designer extraordinaire ModeLabs continues to make its mark on the mobile landscape in Europe, with diverse handsets ranging from an MTV-branded slider to Tag Heuer's "Meridiist," with varying degrees of success.

Its latest offering is a new Levi's handset--not the dubious red tag version seen recently--to be marketed exclusively by French telecom Orange. Unlike the original steel-case model, the new version is a slider that claims to be the first mobile phone with a design that "combines a metal and soft touch finish," according to Gadgetizer (PDF). What does that mean? Who … Read more

Levi's comes out with 'Red Tag' phone

It's hard enough to distinguish a new product in the ridiculously crowded mobile phone market, and even more so when it comes from an outsider--such as a clothing company. But rather than just make another phone whose only difference is a logo, Levi's is at least trying something different that capitalizes on one of the trademarks of its jeans: the red tab. No, it's not a cloth tag sticking out of the keypad, but a red section of the limited edition "Red Tab" phone being sold by French retailer Colette for 550 euros (about $870).… Read more

Newsweek hearts Kindle

Steven Levy's Newsweek cover story The Future of Reading was so unabashedly reverential toward the new Kindle reader that I had to check twice to make sure the article wasn't a paid product placement. Though the official product review only took up three-quarters of a page, there's no mistaking the impression that the seven-page spread is about Amazon's Kindle and its potential as the electronic device that will "leapfrog over previous attempts at e-readers and become the turning point in a transformation toward Book 2.0. That's shorthand for a revolution (already in progress) that will change the way readers read, writers writer, and publishers publish." Other devices such as the Sony Reader and One Laptop Per Child XO laptop receive very brief mentions.… Read more

Levi's integrated iPod jeans

Have you ever reached into your jeans pocket to skip a track on your iPod, only to be plagued with annoyance at how inconvenient it is to do so? No, us neither. But those style-crazed folks at Levi's did, and the creative response was the RedWire DLX Jeans--jeans with a built-in iPod dock and remote control "nipple."

The four-way control nipple attaches to the leg of the jeans and mimics the iPod's Click Wheel--no longer do you have to put your hand inside your pocket! As an added bonus, the player's headphone socket is extended … Read more