In case you didn't know, my articles this week are all about car audio. Today, we start at square one with picking out your most basic components for your car stereo: the head unit and speakers.
Rich Richards of Utah-based Innovative Home and Car Audio explains some basic things to look for and consider when designing your car audio system. Rich discusses the importance of getting a deck with high-voltage output through the preamp for better sound, the benefit of component speakers (midrange and tweeter) being as close together as possible, coaxial rear speakers, amplifiers, wiring, fuses, and everything … Read more
I'm en route to the Marketing 2.0 conference in Paris, one of the most respected gatherings of marketing executives presenting and discussing the latest trends in their field. In a way, the story of the conference is the story of marketing itself. The somewhat yesteryear name indicates that a few years ago, when Marketing 2.0 premiered, it was conceived as a forum for pioneers who were early on embracing digital marketing and social media. Times have changed. What used to be at the fringes of the profession has moved into the mainstream, and both program and attendees of Marketing 2.0 reflect that. That's not a bad thing. Digital marketing IS marketing, social media IS media. You would think...… Read more
If human progress can be measured by the number of blades we've managed to fit on a single razor, it's clear we have arrived on a massive scale. Both Gillette and Schick will shortly have a five-blade razor on the market.
Certainly it's progress of some kind, but whether its utility outweighs its cost is another question (and one that Wall Street Journal columnist Neal Templin answers in the negative). It also leaves plenty of room for a one-bladed, disruptive innovator to steal a march on the Gillette/Schick arms race, as Jeff Stibel argues in Harvard … Read more
Microsoft is a bit like Tiger Woods at the moment--industry darling that became too dominant, then had a fall accompanied by a thick layer of schadenfreude, and now is trying a come-back. Microsoft is being replaced in the big-bad-wolf department by Google and Apple and finds itself in the odd position of being an underdog, and people love to root for underdogs. In fact I'd say that Microsoft is further ahead on the comeback trail than Tiger is if you look at some of its recent announcements: Bing, Windows Phone 7, the Courier journal concept, and the just-announced IE9. … Read more
At the inaugural Open Source Business Conference in 2004, the discussion centered on how to fund open source's survival. Just six years later, the OSBC conversation has taken a 180-degree shift to focus on whether proprietary software's shelf life is nearing its end as open-source software economics increasingly drive technology innovation.
In a nutshell, the cost benefits of high-quality, free software came to outweigh the industry's former concerns about risks associated with "rebel code."
This trend, not visible in 2004, started with early adopters like Google. As Red Hat CEO Jim Whitehurst highlighted … Read more
Penguin, the fabled English publisher, is plunging head first into the world of iPad content. Not iPad books, exactly, as these things are not recognizable as books in the normal sense--they are closer to games and full-fledged apps. Even in the case where they are adapting existing print books, there is enough new stuff going on where it diverges significantly from what we normally think of as "book". A Kindle e-book, these are not. Check out the video above for an intriguing peep into what they have planned.
Dan Nosowitz at Fast Company observes:
[P]enguin doesn't … Read more
We had a panel discussion a couple of days ago as part of the launch event for my new book, Innovation X, that looked at the topic of how doing customer research can lead you astray when doing innovation. It was a lively panel, including Don Norman, Eric Ryan (co-founder of Method Home), Jon Pitmann (VP at Autodesk), and Quentin Hardy (National Editor, Forbes) moderating, in addition to myself.
I gave a brief presentation to talk about the book and some common traps that companies fall into when using customer research to guide innovation. Here's a Slideshare version of … Read more
There has been a lot of commentary following last week's New York Times op-ed by Dick Brass, a former Microsoft executive who claims that the company is bogged down by process and infighting, and has hence lost its ability to innovate.
One of the most interesting follow-ups comes from Groklaw, which dug up some e-mails placed into the public record a few years ago during an antitrust case against Microsoft. (These materials have been a treasure trove of interesting and sometimes-embarrassing internal communications, including then-Windows chief Jim Allchin's 2004 admission that he would have bought a Mac over … Read more
If you're a Google Nexus One user, you experienced a bit of magic last week.
In one click of an over-the-air update, your Nexus One became an iPhone--offering the ability to pinch and expand the screen to zoom in or out.
Just one click, with little to no user intervention. That's what operating systems look like in the 21st century, a future more clearly playing out in mobile than in the more traditional realms of personal computers and servers.
Apple is leading the way on this, but application developers have been quick to pick up on the trend.… Read more