Interbrand released a report today ranking the world's most green brands in terms of both perception and performance.
The companies on their list are not just using green initiatives as a way of creating a positive image with consumers. They are also making money from them.
Toyota ranked first, not only due to the financial success of its hybrid-electric Prius and its partnership on the all-electric Tesla. But since 1992 the auto manufacturer has also made large strides reducing energy use, water consumption, waste, and toxic emissions, according to Interbrand.