Hollywood hasn't given up on Web rentals or Netflix
The headlines from CES about Hollywood's digital efforts are likely to make readers believe that the major film studios are fixated on selling movies instead of renting.
Readers might also have the impression that the studios' strategy on UltraViolet (UV), the plan to promote the use of digital lockers, was hurt by Netflix's decision to drop participation in UV.
Both are true to a point but much more nuanced.
I wrote this week that Netflix decided not to renew its membership in the consortium behind UV and some pundits are taking it as a sign that UV is … Read more