ComScore has released its figures for top Web sites in the United States in August, and UBS analyst Benjamin Schachter has analyzed them. Acknowledging that the data "may be unreliable in many cases," the report says: "We are generally cautious on reading too much into month-to-month data points. However, the data can be useful to analyze long-term trends."
Basically, Fox leads when it comes to measuring page views, and Yahoo does when it comes to unique visitors.
A separate report from JMP Securities on ComScore's global figures notes that Yahoo's global traffic and usage … Read more