The Federal Trade Commission has updated its consumer protection rules for online activities, and has specifically taken aim at celebrity tweeters.
The agency released the rules yesterday (PDF), and outlined how celebrities who want to promote a product on Twitter should do so. To illustrate its point, the FTC used a fictional celebrity it called Juli Starz. The original tweet shows her endorsing a "Fat-away" pill that helped her lose 30 pounds in six weeks. That tweet was accompanied by a URL to the product's site.
According to the FTC, that kind of endorsement is now illegal. … Read more