SAN FRANCISCO --The future of Yahoo will be providing personalized user experiences both on mobile and the desktop, according to the company's chief executive officer, Marissa Mayer.
Speaking at the 2013 Goldman Sachs Technology and Internet Conference this morning, Mayer offered another glimpse into the search company's evolving mobile strategy, which will include some consolidation for the existing product portfolio.
"The core of Yahoo's business is to personalize content," affirmed Mayer. But within that content, she continued, is also advertising, which she said can improve the experience when done right.
Mayer suggested that smartphones offer … Read more