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Nvidia, AMD gaming graphics buck green-PC trend

There is an ungreen revolution taking place in enthusiast game PC circles.

The eye-opening graphics possible on today's game PCs come at a cost: light-dimming power consumption. The trend, rooted in the perennial quest for more speed, bucks the overall greening of the PC industry.

Green PC designs have become more than just practical; they're cool. Power-sipping Netbooks are in, as are small desktops like the Dell Studio Hybrid and Hewlett-Packard Pavilion Slimline.

This is not the case for high-end gaming PCs, where bigger is better. How far this trend can go isn't clear, but a seminal … Read more

Lucid's Hydra 100 shows its stuff

Last month, LucidLogix Technologies announced Hydra, a new take on multi-GPU implementation for desktops and notebooks. Monday, I got a chance to see a live demo of the technology, and get some clarity on what exactly this thing is expected to do.

Before we get into the demo, allow me to provide some context in case the previous link did not do its job (very likely, as looking back on it, it's kinda thin; anyway...). The Hydra 100 is a Silicon on Chip (SoC) solution to scaling 3D graphics. Basically, it allows you to, for example, insert up to four graphics cards from any one vendor (ATI or Nvidia) and receive linear performance from each card. That's the promise at least.

Now you may be asking, "Doesn't this already exist?" Well kinda. Each graphics card vendor has its own solution that allows you to place multiple GPUs into one system to achieve increased performance--ATI with Crossfire and Nvidia with SLI. What separates the Lucid method is the techniques involved in achieving this. … Read more

AMD reclaims the high-end 3D card belt

The reviews are in for AMD's new high-end 3D card--the embargoed, but not exactly secret 2GB Radeon HD 4870 X2--and the official results are as enthusiastic as the previews. By all accounts, the $550 Radeon HD 4870 X2 is the fastest desktop 3D board on the market, outpacing Nvidia's flagship GeForce GTX 280 card on most tests.

According to the results on PC Perspective, Hot Hardware, ExtremeTech, and Anandtech, AMD's new card comes up faster than both a single $450 GeForce GTX 280 as well as two $250 GeForce GTX 260's. Nvidia may steal a win … Read more

AMD to Nvidia: Two chips are better than one

Advanced Micro Devices announced on Monday its most powerful graphics technology to date, going after Nvidia in the rarified--and closely watched--enthusiast game segment.

This also marks the current performance pinnacle of AMD's strategy to beat Nvidia at the high end by building comparatively smaller chips and then ganging them together for better performance.

The ATI Radeon HD 4870 X2 graphics board houses two 4870 graphics processing units (GPUs) and competes with Nvidia's fastest board, based on the GTX 280. In chip-to-chip competition, Nvidia's GTX 280 generally beats a single 4870 in performance because it's bigger and … Read more

Intel's Larrabee chip--in pictures

Intel's future Larrabee graphics chip is still just a PowerPoint presentation. But one worth noting because it's likely one of the most important projects inside the world's largest chip manufacturer.

That doesn't mean Larrabee will be a slam dunk. Intel has a checkered past in the discrete graphics chip market and this 10-year-old CNET article about Intel's 740 graphics processor reads eerily like some of the chatter about Intel's Larrabee today.

But Intel is older and presumably wiser now. (Though of course that remains to be seen.) Here's a quick look at how Intel depicts the future Larrabee architecture graphically. … Read more

Intel details future 'Larrabee' graphics chip

Intel has disclosed details on a chip that will compete directly with Nvidia and ATI and may take it into unchartered technological and market-segment waters.

Larrabee will be a stand-alone chip, meaning it will be very different than the low-end--but widely used--integrated graphics that Intel now offers as part of the silicon that accompanies its processors. And Larrabee will be based on the universal Intel x86 architecture.

The first Larrabee product will be "targeted at the personal computer market," according to Intel. This means the PC gaming market--putting Nvidia and AMD-ATI directly into Intel's sights. Nvidia and AMD-ATI currently dominate the market for "discrete" or stand-alone graphics processing units.

As Intel sees it, Larrabee combines the best attributes of a central processing unit (CPU) with a graphics processor. "The thing we need is an architecture that combines the full programmability of the CPU with the kinds of parallelism and other special capabilities of graphics processors. And that architecture is Larrabee," Larry Seiler, a senior principal engineer in Intel's Visual Computing Group, said at a briefing on Larrabee in San Francisco last week.

"It is not a GPU as many have mistakenly described it, but it can do most graphics functions," Jon Peddie of Jon Peddie Research, said in an article he posted Friday about Larrabee.

"It looks like a GPU and acts like a GPU but actually what it's doing is introducing a large number of x86 cores into your PC," said Intel spokesperson Nick Knupffer, alluding to the myriad ways Larrabee could be used beyond just graphics processing. In addition to the PC, high-performance computing and workstations are two potential markets that were also mentioned.

Intel describes it in a statement as "the industry's first many-core x86 Intel architecture." The chipmaker currently offers quad-core processors and will offer eight-core processors based on its Nehalem architecture, but Larrabee is expected to have dozens of cores and, later, possibly hundreds.

The number of cores in each Larrabee chip may vary, according to market segment. Intel showed a slide with core counts ranging from 8 to 48, claiming performance scales almost linearly as more cores are added: that is, 16 cores will offer twice the performance of eight cores.

The individual cores in Larrabee are derived from the Intel Pentium processor and "then we added 64-bit instructions and multi-threading," Seiler said. Each core has 256 kilobytes of level-2 cache allowing the size of the cache to scale with the total number of cores, according to Seiler. And application programming interfaces (APIs) such as Microsoft's DirectX and Apple's Open CL can be tapped. "Larrabee does not require a special API. Larrabee will excel on standard graphics APIs," he said. "So existing games will be able to run on Larrabee products."

So, what is Larrabee's market potential? Today, the graphics chip market is approaching 400 million units a year and has consolidated into a handful of suppliers. "And of that population, two suppliers, ATI and Nvidia, own 98 percent of the discrete GPU business." according to Peddie.

"And the trend line indicates a flattening to decline in the business...However, Intel is no light-weight start up, and to enter the market today a company has to have a major infrastructure, deep IP (intellectual property), and marketing prowess--Intel has all that and more," Peddie said. … Read more

AMD, Intel Centrino 2 make strange bedfellows

AMD thriving in Intel Centrino 2 notebooks? At Hewlett-Packard, the world's largest PC maker, the answer is "yes."

Although consumer notebooks get most of the press, business notebooks get most of the sales. "The prime purchaser of notebooks still remains, as a segment, business," Intel CEO Paul Otellini said during the Intel earnings conference call earlier this week.

Among Hewlett-Packard's slew of upcoming business notebooks (HP Compaq 6730s, 6830s, 6530b, 6930b) with Centrino 2 processors, Advanced Micro Devices' ATI graphics chips figure prominently. And notebooks such as the HP Compaq 6830s and EliteBook 6930p … Read more

AMD CEO discusses plan to compete with Intel Atom chip

Advanced Micro Devices has its eye on the ultra-low-cost notebook market. Dirk Meyer--the company's new CEO--and other executives discussed this and ways to make the company profitable during the company's earnings conference call Thursday.

Meyer--promoted to CEO on Thursday--made it clear that AMD is serious about the so-called Netbook market, where Intel's Atom processor has been the most successful so far. (Though Intel CEO Paul Otellini made a perplexing comment Tuesday about the Atom processor.)

Netbooks have two hallmarks: they are typically under $400 and are extremely small and light. The Asus Eee PC is the most … Read more

Nvidia cuts prices on GTX 260, 280 graphics boards

Nvidia has slashed the price of products with its newest GTX 260 and 280 graphics processors only a few weeks after it launched the chips, in response to stiffer competition from Advanced Micro Devices' ATI unit.

Nvidia said Sunday night that the GeForce GTX 280 is now available for $499 and the GTX 260 for $299. The high-end GTX 280 was originally $649, while the 260 was priced previously at $399. Both products were rolled out less than a month ago.

Nvidia's graphics boards are now more in line with ATI's newest offerings. At $299, the GTX 260 … Read more

AMD to take $948 million second-quarter charge

Advanced Micro Devices announced Friday that it would take a total of $948 million in charges in the second quarter, sending its stock down as much as 7 percent in early morning trading.

Shares of the chipmaker fell as low as $4.60 a share in early trading, or down approximately 7 percent. AMD was trading at $4.82, down 2.8 percent, later in the morning.

AMD noted the bulk of its charges will come from a continuing deterioration in the goodwill value of its former ATI handheld and DTV units, which are part of AMD's Consumer Electronics … Read more