Apple used to own glamor.
Everyone stared and admired and wished they could be as clever and beautiful.
Indeed, many is the meeting I've sat in where ad agency execs used Apple as its primary example of everything from brand love to the genius of simplicity.
Something, though, has become twisted of late. No, not with ad execs -- they still slavishly follow trends in the hope of bathing in their reflected glory.
Rather, Apple is straining to maintain its veneer of indisputable sexiness.
This suspicion seems to have finally leaked through to ad agencies. In the latest survey … Read more