How Bill Ford turned an automaker into a tech company
My perception of Ford Motor is probably similar to most people's. The Mustang was the hallmark car in the '70s. The company suffered the same malaise as other automakers in the '80s, while the '90s saw bigger and bigger SUVs. And, of course, there was the ever-present F-150, either seen as beat-up work truck or shiny suburban boat hauler.
Somewhere along the way Ford's trajectory changed, though, to the point where it is now leading the technology charge in vehicles.
I found out how it all changed from the horse's mouth, as it were, at a speaking … Read more