The Nintendo Wii has already changed the face of video games and recently started breaking new ground in advertising and social gaming. With the recent launch of the Wii-no-ma service in Japan, Nintendo has figured out how to make gaming a family event.
According to Cyber Media Japan, Nintendo researchers found that 87 percent of Wii users use it on the biggest screen in the house, which is still the one in the living room.
Accordingly, Nintendo believes that new forms of advertising--especially those encouraging togetherness in viewing ads and watching videos on the Wii--are bound to make money.
I didn't think much of the initial announcements, but after talking to a friend in Japan, I realized that Nintendo may have figured out how to become the entertainment consolidator that so many other companies have been gunning for.
Cable companies, Tivo, Yahoo, and AOL all come to mind as groups that have tried to consolidate content and games, but the diversity of user experiences along with the way people choose to consume content has proven to be difficult to manage.
Nintendo is looking to broaden the variety of things you can do with a single gaming device by establishing the Wii as the machine that provides more options than those available from a handheld device like the DSi, or a more gamer-oriented product such as the Xbox. (I wrote about the Wii catering channel here.) … Read more