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Apple TV

Best Buy: That Apple TV survey was 'hypothetical'

Best Buy said it authorized a survey that discussed the as-yet announced Apple TV, but insisted that fuss over the survey is much ado about nothing.

"The customer survey was a routine offer effectiveness survey conducted by one of Best Buy's research partners," Best Buy told Wired in a statement last night. "Any brand reference was hypothetical. The survey is no longer available."

Apple TV rumors have been swirling over the last several months after co-founder Steve Jobs told his biographer Walter Isaacson that he had "cracked" the code for a revolutionary television. … Read more

Apple TV for $1,499? Would you buy it?

An apparent Best Buy customer survey mentions a possible Apple 42-inch HDTV for $1,499. That's up three times as much as current 42-inch models; could it be worth the price?

Before we go any further, let's disclaim the idea that there's proof such a product actually exists or is even in the pipeline. In fact, it seems fairly likely Apple had nothing to do with the list of hypothetical specs cited by Best Buy, which includes outdated branding like "iSight" for the system's camera (Apple has long since taken to referring to cameras like those in the iPad as "Facetime cameras").

Further, the survey goes on to say the camera can be used for Skype, a statement Cupertino isn't likely to have signed off on given that the platform is owned by Microsoft and competes with its own FaceTime.

So, assuming the survey was drafted by some kind of middle-management cog at Best Buy who has an inkling of what Apple could be working on but clearly didn't coordinate with the mother orchard on this survey project, there are still some interesting discussion points, particularly the price.… Read more

Apple feels no need to offer lower cost iPhone, says analyst

Apple seems to have no desire to sell cheaper smartphones, according to a report from Citigroup technology analyst Richard Gardner.

Meeting with Apple CEO Tim Cook and Chief Financial Officer Peter Oppenheimer yesterday, Citigroup analysts discussed a variety of topics with the two executives, notably the smartphone market.

Asked about the sustainability of Apple's average selling prices and margins for the iPhone, Oppenheimer suggested that the company will keep focusing on producing "great products," believing that customers are willing to pay more for them.

"We did not get the impression that Apple feels a burning need … Read more

Apple reportedly scouting TV display components

In what appears to be further evidence that Apple is considering the launch of a TV, the company has reportedly contacted at least one component maker about the capabilities of its displays.

"We recently spoke to a major TV component supplier who has been contacted by Apple regarding various capabilities of their television display components," Piper Jaffray analyst Gene Munster wrote in a note to investors today. "We see this as continued evidence that Apple is exploring production of a television."

Munster said previous evidence included meetings in Asia earlier this month that led the analyst … Read more

Apple's universal remote patent idea goes beyond TV

Another patent application has surfaced showing Apple's interest in changing the way people entertain themselves in their living rooms.

It may not be the much-anticipated Apple TV set, but it does provide a hint or two about a control system for such a device.

Chronicled by Apple Insider this morning, the patent filing details plans for a universal remote control system that uses a touchscreen to let users control multiple devices around their house. That includes the TV, stereo, and even the MP3 player on a user's computer.

The patent application, which Apple filed for in September … Read more

Apple's biggest quarter by the numbers

Apple broke all kinds of records yesterday with its monster earnings report.

With those results in the rear view mirror, now's as good a time as any to sit back and take a look at what they mean. Below are some of the big or otherwise notable facts and figures to chew on.

$46.33 billion. That was Apple's total revenue from the quarter, an all-time record and 73 percent better than the company did during the same quarter last year.

$13.06 billion. Apple's profit for the quarter, more than double what it did during the … Read more

Cook on Apple TV: The 'hobby' is selling well

While dodging a question about Apple's plans to get into the TV business, the company's chief executive pointed out that its more than year-old set-top box is doing just fine.

Answering a question about Apple's strategy for the living room from Piper Jaffray's Gene Munster, Apple CEO Tim Cook replied by pointing to the fact that in this past quarter, the company sold half as many Apple TV set-top boxes as it did during all of last year.

"The Apple TV product is doing actually very well," Cook argued. "In last fiscal year … Read more

The 50-inch Apple TV set rumor re-emerges

Apple's much-expected TV set effort could truly be a big-screen affair, with a new report that says the company is gunning for a set beyond 40 inches in size.

In a story tracking the landscape of connected TV sets, ahead of next week's Consumer Electronics Show, USA Today notes that all eyes are on Apple to jump in the race, despite the fact that the company doesn't plan to be at the annual event.

The interesting tidbit comes from an unnamed source who worked at Apple, and told USA Today that "Apple is said to be … Read more

Hackers get iOS apps to run full-screen on Apple TV

While you were buying the New Years bubbly and party horns, hackers were busy this weekend figuring out how to run iOS apps natively on Apple TV--and in full screen.

Dublin-based hacker and iOS developer Steven Troughton-Smith--known for getting Siri to work on an iPhone 4 and iPod Touch and even somewhat on an iPhone 3GS--says over the past couple days he and a fellow hacker have managed to get a jailbroken second-generation Apple TV to run iOS apps in full screen at 720p.

The hack, first reported by 9to5Mac, isn't publically available and is considered more … Read more

How Apple could shake up TV: A la carte channels

Apple can set its much-expected television set apart from those of competitors--and shake up the TV industry to boot--if it can figure a way to introduce a la carte pricing for shows and channels on Apple TV, a new analyst report suggests.

In a note today to investors, Sterne Agee analyst Shaw Wu asserts that Apple's strength lies less in the hardware innovation it might bring to the TV market than in letting customers subscribe to particular channels or shows of their choosing.

Such a model would run counter to traditional TV packages offered by cable providers that sell … Read more