On the occasion of Barack Obama’s nationwide TV prime time infomercials last night, Fast Company’s Ellen McGirt reviewed the campaign’s media strategy and in particular its innovative use of amateur (or “professional” amateur a.k.a. "promateur") video. While the Obama camp has heaped millions of dollars on traditional TV broadcasters, setting a new record for ad spending ($250 million), McGirt believes that the true winners in this campaign are amateurs and democracy
Facebook likes to trumpet the value of "trusted referrals"--recommendations and ads with the endorsements of members of your friends list. But a new study from Jupiter Research, commissioned by analytics company BuzzLogic, says that consumer purchases are more likely to be influenced by what they read on a blog versus what their social-networking rosters recommend.
Half of all those surveyed who identify as "blog readers" (people who read more than one blog per month, a fifth of total survey respondents) say that blogs are important to them when it comes to making purchasing decisions. But … Read more
The housing market is down the toilet, the stock market keeps tumbling, and unemployment rates are going up. It's all bad news. If you're looking for a little bright spot, however, I've got one for you.
According to a report out Monday from multimedia and graphics research and consulting firm Jon Peddie Research, the graphics processing unit, or GPU, market has been doing very well despite the economic turmoil.
JPR's numbers show that in the third quarter of this year, more than 111 million GPUs were shipped. During the same quarter last year, only 91 million … Read more
The economy may be under water, but the graphics chip market is on fire.
The market for graphics processing units (GPUs) saw the biggest increase in third-quarter shipments in six years, according to Jon Peddie Research (JPR), as AMD gained in both the desktop and laptop segments.
In the third quarter of 2008, more than 111 million GPUs were shipped, the market researcher said. During the same quarter last year, 91 million GPUs shipped, and 94 million units shipped in the previous quarter. That's an annual increase of 22.5 percent and a quarter-to-quarter increase of almost 18 percent, … Read more
Online retail growth will slow for the first time this holiday season as a result of the weak economy, according to a new report from Forrester Research.
The market research firm estimates that $44 billion will be spent online by consumers during the holiday season; that's up 12 percent from last year, but it's the slowest rate of growth for online retail to date.
It's important to note that the Forrester report refers specifically to e-commerce, not to the hordes of people who show up at Best Buy at 5 a.m. for Black Friday deals. But … Read more
Anything that nerdy had to come from Tom. And it did. Rafe Needleman joins the cast today to discuss waiting for Windows 7 (Steve Ballmer says it's OK), the fury over FireWire being omitted from the MacBooks reaches a fever pitch--so much so that Steve Jobs himself sends an e-mail in response. His response? A fairly typical, "Sorry, suckers. Upgrade."
Listen now: Download today's podcastEPISODE 833
Ballmer: It’s OK to wait for Windows 7 http://news.cnet.com/8301-1001_3-10067641-92.html
Microsoft Considers “Instant On” Windows http://tech.slashdot.org/article.pl?sid=08/10/16/1710207… Read more
Yahoo is falling victim to the current economic woes, with analysts lowering forecasts for the company's financial future and layoffs in the works. But one part of the company is all but chortling with glee: Yahoo Finance.
According to ComScore's latest statistics, Yahoo is king of the heap, with 19.9 million unique users in the month of September, an all-time high for the site, according to Yahoo. I'm guessing that's going to look small once we see the October statistics, too.
Nowhere in the top 10 is Google Finance. Disclosure: No. 8, though, is BNET, … Read more
A notorious Internet underground site that ceased operation last week has turned out to have been used since 2006 by the FBI as part of an elaborate sting operation.
DarkMarket was an online forum for "carders", those who buy and sell stolen identities and credit card information online. The site was recently made public with the arrest of "Chao," a Turkish criminal who allegedly stole personal information from devices mounted over the card slots and keypads of ATMs.
Redwood City start-up NComputing, whose technology uses the power of a single PC to power up to seven computing terminals, is set to announce on Monday that it has started the process of equipping 5,000 schools in India with its technology.
NComputing will provide about 50,000 students with access to the Internet as part of the deal, which will use two PCs in each computer lab to power 10 terminals at schools in the Indian state of Andhra Pradesh. The deal itself is part of a $100 million effort that includes operating and powering the lab for five … Read more
Yahoo fell into the $12-a-share-range Thursday, marking the second consecutive day its stock tumbled to a new low.
The Internet company dipped as low as $12.47 a share during intraday trading, before ending the day at $12.65 a share--down just over 8 percent.
Each time Yahoo's stock drops into a new dollar range, analysts have noted that the border crossing serves as a psychological landmark for investors.
On Wednesday day, Yahoo crossed the $13-a-share threshold. Fear and loathing seem to have taken hold of its stock, with analysts panning the company's prospects in display advertising, given … Read more