As the cost of developing video games rises, developers are forced to find new ways to increase revenue. And although sales are still a major piece of that pie, advertising is quickly becoming the key to the future. But unfortunately, I just don't see how any of us would benefit.
According to Sony, it will introduce dynamic in-game advertising to its titles in an attempt "to bolster the already rapidly growing worldwide in-game advertising industry, which is expected to grow 1,150 percent to $971.3 million between 2006 and 2011 according to the Yankee Group."
No word was given regarding what titles would be included in that deal, but anyone with half a brain knows that just about every single title you want to play in the foreseeable future will feature some form of dynamic in-game advertising. And to make matters worse, some people in the industry thinks it's a good move.
"The PS3 platform is primed to leverage the high growth potential of the in-game advertising market," said Phil Rosenberg, Senior Vice President, SCEA. "Ads that are organic to the environment not only benefit developers and advertisers, but also create a richer experience for gamers."… Read more