Microsoft, for all its billions of dollars of profits each quarter, is not very cool. The company has become the cardigan-wearing frumpy uncle that dozes in an overstuffed leather armchair. He has nothing to prove. He's made it.
CIO.com probes Microsoft's latest attempt at coolness - a Softswear-created clothing campaign in partnership with rapper Common - and finds it wanting.
Microsoft is often its own worst enemy when trying to snag the attention of young people. The most recent example is Softwear by Microsoft. These are '80s retro t-shirts that say "DOS" or have a … Read more