People say that marketing's job is to create believers. The atheistic Anti-God ad campaign in the UK that has stirred attention at home and abroad does the opposite: it endorses the beliefs of non-believers (and maybe - stretch goal - tries to convert some believers into non-believers). "There is probably no God. Now stop worrying and enjoy your life," claim posters that appear on 800 buses in England, Scotland, and Wales, as well as on the London Underground. The campaign was initiated by the British Humanist Association and is supported by scientist and vocal atheist Richard Dawkins. … Read more
Facebook's developer platform has been used for a zillion marketing campaigns so far, but this one is actually dead-on hilarious.
Fast-food chain Burger King has created "Whopper Sacrifice," a Facebook app that will give you a coupon for a free hamburger if you delete 10 people from your friends list.
Burger King has put out some interesting campaigns as of late ("Whopper Virgin," "Subservient Chicken"), but this one piques our interest because of how gleefully it pokes fun at our social-networking obsessions. "Now is the time to put your fair-weather Web friendships … Read more
Apple may be the poster child for showing the industry how to compete effectively with Microsoft, but the company isn't free of Redmond's long arm just yet.
Despite spending years, and millions of dollars in research and development, on its own suite of productivity software, 77 percent of Mac users stick with Microsoft Office, according to a TechFlash report.
I love my Mac, but I couldn't use it without Office. In this, I'm sure I'm not alone, which must give Apple pause whenever it celebrates its rising Mac market share.
Perhaps this is why Apple … Read more
"Steve Jobs is not dying! That means I can still make some money out of his ass!"
Jerque Rathbone, 10 years in Wall Street and perhaps another 10 in emotional years, expressed his feelings a little louder than a normal person might have.
Mike Johnson, Jerque's lunch companion, knew how to handle situations like this. A web designer fallen on penal times, Mike had once known the good side of Jerque and these days he pretended it was still there.
"But Jerque," he said, "isn't that a little, um, harsh? I mean the … Read more
More than half a million of India's small businesses that have never owned PCs before will acquire their first computers this year, according to a new study released Monday.
According to Access Markets International Partners (AMI-Partners), nearly 22 percent of small businesses, or companies with up to 99 employees, in India have plans to invest in computers for the first time over the next 12 months.
While buying their first PCs, these small businesses will also boost spending in other IT sectors in India, such as software, services, and security, the research house said.
Dipendra Mitra, an analyst at … Read more
2009 will be a year of major uncertainty. The doom and gloom of the economic downturn, the deterioration of mass markets, the pervasiveness of the digital lifestyle, a host of explosive political conflicts, and the fragmentation of traditional societal institutions are causing anxiety and propel a new search for simplicity and non-economic value systems.
Consumption-driven wealth and status are being replaced by identity, belonging, and a strong desire to contribute and do something "meaningful" rather than just acquire things. Trust and reputation are no longer enablers for the exchange of goods, services, and information, they are replacing them. … Read more
While 2008 has been a bleak year for the financial markets and the global economy, it has been very kind to open source, at least based on market share. A review of Net Applications data suggests that there has never been a better time for open source; however, as Google Trends data suggests, it's no longer enough to rest on one's open-source laurels.Number of projects. In terms of sheer numbers of open-source projects, as well as traffic to those projects, open source was on a tear in 2008, with SourceForge alone increasing its hosted projects by 10 … Read more
Yes, we live (again) in the "age of conversations." There is something reassuring about listening to smart people having cultured conversations. When I was young, I would listen for hours to music-free radio programming that sounded like black-and-white movies.
Today, Monocle Magazine brought some of that magic back by launching Monocle Weekly, a 30-minute audio podcast. Hosted by editor in chief Tyler Brûlé, the short-form show extends the publication's monthly print content by offering fresh angles on stories in current and past issues, discussions, previews, field reports, and interviews. The light conversations on serious … Read more
The iPhone is the mobile device of choice these days for doing most things that need a network. So it shouldn't be a surprise that the phone has carved out a prominent place on Yahoo's photo-sharing site, Flickr.
The Flickr Camera Finder, Yahoo's statistical counter of camera use among its members, shows that since the arrival of the iPhone 3G model earlier this year, the phone has vaulted not only over all other camera phones, trouncing the Nokia N95 in second place, but also almost all ordinary cameras.
This was originally posted at ZDNet's Between the Lines.
We may be about to see the latest frontier of viral marketing--fake students starting groups for the incoming class of 2013 in the name of data collection.
Brad Ward, a recruitment specialist at Butler University, outlined the details on his blog. He became suspicious after talking to a colleague at Winthrop University. Here are the common links:
Class of 2013 groups are being started at a bunch of universities. The people that start the groups aren't registered at those schools. Those same names--Patrick Kelly, Justin Gaither, James Gaither among … Read more