SAN FRANCISCO--The fact that you now can explore the ocean through Google Earth isn't going to make Google much money directly. But the move is nonetheless smart.
Google generated early-stage goodwill from being the best answer to the online search problem. But the company is large and getting larger, especially as it shows a better ability to withstand the recession than rivals, and that goodwill won't last forever.
Google Earth, though, gives the company a new way to bring its brand to the world, notably with students for whom the software will help supplant atlases and encyclopedias. And … Read more