Energy efficiency

Twelve percent of Americans are willing to pay more for greener electronics, according to a Forrester Research survey of 5,000 people. The study forecast that electronics companies will learn to target this segment of the population, equivalent to 25 million consumers.

The report broke down shoppers into three categories: "bright" green, green, and un-green. Another 41 percent may care about environmental woes, but not enough to pay more for greener gadgets, while green issues were of little or no concern to another 47 percent of people surveyed.

"Bright" green consumers are otherwise known by the … Read more

It's easy to feel overwhelmed by the vast waste of materials at the gargantuan Consumer Electronics Show in Las Vegas. Mobile phones frozen into buffet ice sculptures just scratch the surface of the showcase of an industry that thrives on planned obsolescence.

Three years ago, I'd asked the planners of CES about its waste management, receiving befuddled looks in return. But then I stopped worrying and learned to love my free CES vinyl laptop bag, stuffed with plasticky swag that will outlast the bones of any great-grandchildren I may ever have.

Sure, there were e-waste recycling awards back … Read more

The Massachusetts Institute of Technology is kicking off a competition to award $200,000 to entrepreneurs in the green-energy field.

The MIT Clean Energy Entrepreneurship Prize, announced Wednesday, combines two existing prizes and increases the prize money.

The revamped contest pulls in sponsorship from the U.S. Department of Energy and NStar, an electric and gas utility based in Massachusetts. In addition to receiving cash or services, competitors will also get mentoring from experts as they develop their business plans.

Sponsors hope the competition will accelerate the pace of innovation and energy.

"We want to help these entrepreneurs get … Read more

With all the talk of new, fuel-efficient vehicles, those of us who are still driving our regular old cars might feel left out. But there are still ways we can help save gas -- and money -- by making relatively simple adjustments to our cars and driving habits.

Change the air filter. The air filter is a crucial component to minimizing fuel use and maximizing horsepower. Bryan Gregory, director of consumer education for Advance Auto Parts, says it takes an engine about 10,000 gallons of air to combust one gallon of gas. So it makes sense, then, that the … Read more

Printer companies are under attack as more people become concerned about global warming and toxic pollution.

The solution? "Printer Vendors Need to Greenwash Their Image."

That unfortunate headline was the theme of an e-mail newsletter this morning from Lyra Research, a well-respected firm that tracks the digital imaging industry.

Apparently the writer didn't realize or care that "greenwashing" is a negative term. It describes how companies aiming to appeal to treehuggers are painting a green face, without necessarily cleaning up their act.

Picky consumers detest this trend, which makes it nearly impossible to tell which … Read more

Clean tech company M2E Power on Friday said it has raised money to commercialize battery technology that converts motion to electrical energy.

The $8 million series A round was led by OVP Venture Partners and included money from @Ventures, Highway 12 Ventures, and existing investors. The investment will be used to expand research and development and build initial products.

The company's mission, in essence, is to apply the long-understood Faraday Principle--that putting a conductor near a magnetic field will produce voltage--to 21st century applications.

Its initial target is to create a D-size battery for the military and then … Read more

CHICAGO--Fewer than half of architects were building with green features in mind five years ago, but 90 percent will be by 2012, according to Autodesk.

Seventy percent of respondents to Autodesk's Green Index survey said client demand is accelerating efforts to design buildings that use less energy, cut material waste, and cost less to operate.

Autodesk, which makes professional, 3D drafting applications, announced at the Greenbuild convention last week that it's developing software, code-named "Project Chicago," to help designers score ratings points from the Leadership in Energy and Environmental Design system run by the U.S. … Read more

Finavera's AquaBuoy prototype is asleep in the deep.

The company placed a 72-foot-long buoy in the waters off of Oregon in September as part of an ongoing effort to assess the commercial potential for wave power. The buoy, however, sunk in 115 feet of water on October 27, according to a report on RenewableEnergyAccess.com.

"It seems to have something to do with the float section of the device," Myke Clark, a Finavera employee, told the Web site. After water started coming in, the bilge pump couldn't get rid of the water fast enough.

T'is … Read more

CHICAGO--Fighting climate change requires making the nation's homes, offices, and schools healthier and more energy efficient, former president Bill Clinton told thousands attending the Greenbuild conference on Wednesday. Sweeping efforts to reduce the carbon footprints of buildings, which emit three-quarters of most cities' greenhouse gases, can measurably benefit the environment, he said.

"The sale's been made," Clinton said. "Otherwise Al Gore wouldn't have gotten the Nobel Prize. Now what we have to do is...to prove that this is not a big bottle of castor oil that we're being asked to drink."… Read more