When a product becomes a brand, it brings with it emotional values that seep into your pores and make you feel good all over.
This is something Jamen Shively hopes to do for a product that has something of a start -- in that it already seeps into your pores and makes you feel good all over.
Or so I am told.
Shively, once upon a time, was a corporate strategy manager for Microsoft. Now the 45-year-old wants to create the nation's first brand of marijuana.