Quickly filling up Netflix's rearview mirror is a sight that no tech company wants to see: Apple.
Apple announced on Tuesday that the company has cut licensing deals with every top film studio--deals that will enable iTunes to offer first-run movies a month after they are released on DVD.
This means that Apple has won a major advantage in the Web movie-rental business. One of the biggest complaints customers have with online movie services is that none offer first-run features. The same is true with some of the video-on-demand services operated by the cable companies.