Update 3:45 pm PT with comment from EPIC.
PHOENIX--The Interactive Advertising Bureau (IAB) has proposed new privacy guidelines related to online advertising that offer weaker consumer notice and choice requirements than the U.S. Federal Trade Commission wants.
The guidelines were released ahead of Ecosystem 2.0, the IAB's annual meeting here, which starts Sunday night. They will be submitted to the FTC before March 1, the IAB said. (CNET News.com is a member of the organization.)
It's likely that the FTC won't be thrilled with the IAB proposals, though.