It's often difficult to find existing or new customers to adopt a new release. Openads, however, is having the opposite problem. With 10,000 publishers jumping onto the latest release of its ad network, the "problem" will be managing its growth:I am very pleased to announce that, as of yesterday, over 10,000 publishers are using the latest Openads stable release (2.4). In the space of just 3 months we have reached this exciting milestone with publishers upgrading from the older releases and new publishers turning to Openads to manage their online advertising.
Microsoft is set to launch on Monday its first mobile advertising.
Going forward, people will be able to see mini banner ads optimized for their browser type and screen size on their mobile devices when they visit the MSN Mobile portal, which works on any mobile phone, said Phil Holden, director for online services for Microsoft.
The MSN Mobile portal offers news, information on weather and stocks, as well as movie reviews and listings. It also offers access to search, Hotmail, Messenger, and Windows Live Spaces.
MSN Mobile will also now enable users to buy movie tickets over the phone … Read more
In the perennial Mac vs. PC debate, the Mac is coming on strong, moving into the No. 3 spot among U.S. computer manufacturers and growing sales eight times faster than the personal computer industry average (according to Gartner). Technical merits aside, those "I'm a Mac" ads are probably having an effect--or, if not, they're certainly entertaining, and occasionally brutal. (I wonder if Apple has any PR people and what they thought of this spot.)
But what you may not know is that the composer of the music in those ads--that happy little loop that you … Read more
Yahoo and Adobe are bringing pay-per-click ads to Adobe's Portable Document Format so that publishers can serve up ads inside PDFs distributed on Web sites and over e-mail that are contextually relevant to the content.
The text advertisements appear in a panel to the right of the content in the PDF and are subject matter matched using keywords and analysis of associated concepts. The ads are dynamic, meaning different ads can pop up at different times and clicking on an ad takes you to the advertiser Web site.
Publishers upload their PDF content into Yahoo's ad serving system … Read more
Editors' note: This blog initially misstated the first name of the founder of Downtown Records. His full name is Josh Deutsch.
The service is an interesting combination of things we've seen elsewhere, such as blog postings, streaming audio, player widgets, and free downloads, but I wouldn't call it groundbreaking. Most of the artists on RCRD LBL are also on traditional labels and have so far only released a few songs … Read more
Typos and URLs make a terrible combination, according to a report released Monday by security company McAfee.
Web surfers have a 1-in-14 chance of landing on a typo-squatting site, due to mistyping the URL of a popular site, according to the report called "What's In A Name: The State of Typo-Squatting 2007."
Landing on such a site, in turn, can ultimately lead receiving more spam, once one's e-mail is harvested from the typo-squatting site. In a majority of the cases, however, typo squatters are looking to generate money via pay-per-click ads on their domains, according to … Read more
Most of Facebook's reported 50 million users might be mostly ordinary people, but the site's latest legal issue involves celebrity law.
Earlier this month, shortly after the social networking site announced its Social Ads initiative, University of Minnesota law professor William McGeveran argued in a blog post that the new program might violate a number of privacy laws.
Social Ads, which have already begun to appear on the site, are designed to boost Facebook's lukewarm revenues by targeting ads directly toward the members in question. They allow Facebook members to sign up as "fans" of an advertiser and then have their names and profile photos displayed alongside the marketer's ads on their friends' Facebook pages. Problem is, that potentially violates a New York privacy law that protects peoples' names and likenesses from being used without written permission, according to McGeveran.
"It's not just a New York law. Most states have statutes that protect this. Sometimes it's called a right of publicity, sometimes it's called commercial appropriation, sometimes it's a right to privacy," said Brian Murphy, a partner at Frankfurt Kurnit Klein & Selz, a New York-based media and entertainment law firm. "It's essentially that area of law that protects all of us, but in particular celebrities, from having their likenesses used without their permission."
The real problem facing Facebook, however, isn't that Social Ads are illegal. Social media, including Facebook, is an uncharted territory for the American legal system, and old laws are being applied to a new concept. The New York privacy law that McGeveran cited, indeed, has its roots "more than a hundred years years ago by some bigwigs back in the late 1890s who were tired of having their private lives splashed across the equivalent of Page Six," said Murphy.
Two aspects of Facebook Ads--the "Beacon" and friend-recommendation-equipped "Social Ads"--have already garnered some skepticism around the Web for being potentially invasive, annoying, or both. Many Facebook users, myself included, haven't even seen these advertisements yet, but code-savvy developers like Nathan Weiner of The Idea Shower have already decided that we might want out.
Facebook executives have recently been quoted as saying they want to take over the world, but something might already be getting in their way: the law.
The New York Times' Saul Hansell has linked to a blog post from William McGeveran, a professor at the University of Minnesota Law School, in which McGeveran asserts that an obscure, 100-year-old New York privacy law may put a damper on Facebook's new "Social Ads" program, which inserts "endorsements" from your friends on the social-networking site.