With its stock hitting all-time lows, game developer Zynga is said to be creating an advertising platform to generate revenue and lure third-party developers.
AllThingsD reports that Zynga, which has seen its stock plunge as revenues fall and new games fail to match the success of early hits like FarmVille, is readying an ad platform that could launch later this year. (Zynga wouldn't comment.)
As the piece notes, Zynga has made a strong push into advertising this year, inserting sponsored content into Words With Friends and FarmVille, among other games. Ads already represent 12 percent of the company's … Read more