Apple's reputation untarnished by tax issue, study says
Apple's use of various tax loopholes to save money, as chronicled in a recent New York Times story, has not damaged the company's reputation, according to a new study.
Polling firm YouGov -- which we've previously mentioned in relation to one of Facebook's early privacy flaps -- says perceptions of Apple are back to where they were before the publication of the Times story, which focused on the company's tactics to save money by setting up businesses in tax-friendly locations.
The firm says Apple's reputation is "virtually Teflon," when compared to the tax story … Read more