Marketers in credit card scandal start lobby effort
Representatives from some of the post-transaction marketing firms now under government scrutiny for allegedly duping consumers into signing up for membership programs are trying to whip up support on Capitol Hill.
According to my sources in Washington, D.C., some of the marketers have sent representatives to meet with individual lawmakers about taking up their side as the U.S. Senate commerce committee continues to investigate the practices of three firms: Webloyalty, Affinion, and Vertrue.
These companies, all based in Connecticut, are accused by Sen. John Rockefeller (D-W.V.), the committee's chairman, of misleading as many as 30 million … Read more