Twitter readies political ads in time for 2012 election
Twitter is getting ready to capitalize on the highly anticipated 2012 presidential election with advertisements designed for politicians, the company told Politico in an interview published today, and later confirmed to CNET.
Speaking to Politico, Twitter president of global revenue, Adam Bain, said that starting today, the company will, for the first time, allow politicians and political groups to place ads "in the timeline and in search" to help get their messages out to the social network's users. Bain said that five campaigns have already signed up for the ads, but stopped short of naming them. However, … Read more