If you attended Microsoft's Worldwide Partner Conference 2008, you can be excused for thinking you showed up at the partner event for Red Hat, Google, or Salesforce.
After all, Microsoft's new partner initiatives rely heavily on concepts devised and delivered by these companies:
Tech watchers will see lots of familiar concepts in software behemoth Microsoft's revamped go-to-market strategy....[Microsoft] proclaimed its newfound focus on delivering software and services to customers via "the cloud," using a subscription-based model popularized by companies like Red Hat, Websense and Salesforce.com.
Microsoft is smart: Why reinvent the business model wheel when others have pioneered successful ways to deliver software value? Of course, Microsoft has never been the most innovative of companies - it has become the market behemoth that it is by out-executing its competitors, not by out-thinking them.
But this may be one area in which Microsoft needs to think a bit more. As The Motley Fool notes,… Read more