By Kristina Loring
With the Twittersphere reaching critical mass, lots of companies are establishing accounts to speak directly with customers, monitor their brand, and respond to questions and rumors. Most of them are using the microblogging service to become more transparent and as a trustworthy resource for their followers, while also exposing a more personable aspect of their brand.
Here are some examples, researched by Brilliant Ink, a communications agency specializing in strategic messaging and content development:
Land Rover tosses the analog gauges out of the 2010 Range Rover and replaces them with, well, digital analog gauges.
In a vehicle as customizable as the Ranger Rover, with its adjustable ride height, differential, and traction modes, that customizable display may come as a godsend. It certainly looks cool!
At the 2009 New York auto show, Land Rover rolled out updates to its top-of-the-line vehicles, showing a new direction for the Range Rover and Range Rover Sport, and renaming the LR3 as the LR4. All vehicles share a new 5-liter V-8 engine, with a supercharged version available in the Range Rovers, and new cabin tech, which integrates the navigation and audio control. iPod integration is finally available, at long last, and Land Rover will make HD radio available.
The European Investment Bank, backed by European Union member states, approved 866 million euros ($1.2 billion) more in loan money to the auto industry on Tuesday.
The loans are specifically directed to "help design and build cleaner cars with lower carbon dioxide emissions," according to an EIB statement.
The package includes 400 million euros ($531 million) to Nissan's European division for the purpose of developing and building more fuel-efficient vehicles in Britain and Spain. Jaguar Land Rover was approved for a loan of 340 million pounds ($499 million) from the EIB to "to help cut … Read more
Jaguar Land Rover, a subsidiary of Tata Motors, has received a grant worth 27 million pounds--more than $37 million--to mass-produce a "green" crossover vehicle.
The car will be a street version--or a more practical variation--of the LRX concept vehicle that Jaguar Land Rover debuted at the Detroit Motor Show in January 2008.
The concept version was a hybrid 2-liter turbo diesel crossover vehicle, combining features of a car and an SUV. The concept got about 50 mpg on average, according to its specs.
Jaguar Land Rover's announcement comes as the U.K. government held a meeting Wednesday … Read more
How can hybrids become even more efficient? You can start by removing the driver from the equation.
The Sentience Research Vehicle is a hybrid test car that uses existing onboard systems, mobile communications, and advanced mapping technologies to determine the most fuel efficient way to get to a destination. The project is a joint effort by Ricardo Company and project partners Jaguar-Land Rover, Transport Research Laboratory, and several other European interest groups, and was revealed earlier this week.
Basically, the Sentience's system removes the guesswork from and automates when and the best way to accelerate, brake, and balance the car's electrical load. … Read more
Revolving dork (no really--revolving dork) Chris Maguire harbors such an intense love for the original Super Mario Land and his Asus Eee PC that he did what any of us would do: he laser-etched the entire game (as it appeared on the original Game Boy) onto the lid of the Netbook!
We're not sure what safety precautions Mr. Maguire took before the surgery to ensure the safety of the Eee PC, but the end result is flawless. The laser cutter, courtesy of NYC Resistor in Brooklyn, rigged up the final artwork to show all the levels cascading on top of each other in several layers.
Chris provides the Mario Land etching pattern here, but recommends you try to make one yourself and set the laser in "raster mode at 70 percent speed and 40 percent power to achieve this look."
More pictures of Chris's masterpiece after the break.… Read more