The process of logging into your stock portfolio online is about to get a lot more personal, according to Acxiom.
The Little Rock, Ark.-based data warehouse company last week announced FactCheck-X Authenticate, a new biographical authentication service that asks users random questions based on their personal lives. But some privacy advocates say the added layer of security is not worth the extra intrusion into our personal lives.
Acxiom's Web site says its "products and services help companies improve their results by providing greater insight into what drives their business--their customers, specifically their needs and wants." Jennifer … Read more