Yes, it's finally happened. The digital book has overtaken the paper book on Amazon.com. And this time that isn't only true about hardcover books. Now we're talking paperbacks.
In reporting its latest earnings, Amazon said that it was selling more Kindle books than paperback books, though the score is still close. Since January 1, for every 100 paperback books Amazon sold, 115 Kindle books were sold. To top it off, the company says that since the beginning of the year it's sold three times as many Kindle books as hardcover books. Amazon noted that this data was from "across Amazon.com's entire U.S. book business and includes sales of books where there is no Kindle edition." It added that free Kindle books were excluded from the tally.
While Amazon has said previously that Kindle e-book sales were outpacing hardcover sales, this is the first time it's said that Kindle books were outselling paperbacks, which typically cost significantly less than hardcovers. As usual, Amazon didn't report exact sales and would only say that it had sold "millions of third-generation Kindle devices."
Some reports suggest Amazon sold more than 8 million Kindles in 2010. Combine that with all the people buying the iPad, iPhone, and iPod Touch, as well as millions of Android-powered devices, and you can see how Amazon's digital book sales got a huge boost. (Amazon, like Barnes & Noble, offers its e-reading Kindle app across multiple platforms). … Read more